[ making ]
Today, most people use generative AI through tools somebody else built, which makes Cohen's line especially relevant.
"Made with AI" can describe very different processes. Someone might generate an image and choose the result, assemble generated fragments with photographs or drawings, or use an AI tool for one stage of a process that eventually becomes sound, code, paint or another physical material. The label tells us what technology was used, but not much about how the work was made.
In 1970, the American designer and inventor Buckminster Fuller published I Seem to Be a Verb, made with Jerome Agel and the graphic designer Quentin Fiore. Fuller wrote, “I know that I am not a category.”
I like the distinction because categories name things, while verbs describe what they do. For art + technology, that suggests a simple exercise: start with the action:
The technology changes the work by ________.
In Open Score, the transmitters turned the impact of a tennis ball into sound and a lighting cue, while infrared television revealed people in the darkened Armory.
With AARON, Cohen's rules generated drawings through software and required him to describe parts of his painting practice precisely enough for a computer to use.
Then look at what the maker changed about the technology or the way it was used:
I changed the use of the technology by ________.
Rauschenberg and the engineers put a transmitter inside a tennis racket and connected its signal to the lighting system. Cohen spent decades changing AARON because the software he needed did not already exist.
A photographer might use a camera in conditions it was not designed for. A musician might route an instrument through equipment built for another purpose. An artist might take generated material into print, paint, collage or another process where it can be changed again.
If the second blank is difficult to fill, that tells you something about the relationship too. That may simply mean you are using the tool as intended, and your contribution comes from what you choose and how you use it.